Professor of Practice (Marketing and Strategy)

Mr Aveek Majumdar

Department of Management

Interests
  • Consumer Choice Architecture
  • Design Thinking/ Human Centred Design and Innovation
  • Marketing Research and Analytics
Education
2003
BTech
Bangalore Institute of Technology (BIT) India
India
2005
MS
Indian Institute of Technology (IIT), Madras
India
2021
Certificate Programme
Institute of Advanced Learning, Singapore University of Social Sciences
Singapore
Experience
  • 2021- 2024 (July)-APAC UX Research Leader, SEEK Australia (seek.com.au and Jobstreet.com)
  • 2020- 2021- HCD Consultant and Trainer, NTUC Learning Hub, Singapore Human8 Consulting, Singapore
  • 2013-2018- Director Client Services and Head of Training, Nieslsen (Malaysia), Kuala Lumpur
  • 2012-2013- Market and Consumer Insights Manager, Research In Motion (Blackberry), Singapore
  • 2009-2012- Senior Research Manager, Market Probe Asia Pacific Pte Ltd, Singapore
  • 2007-2009- Associate Project Director, Kantar Middle East, Dubai (UAE)
  • 2005-2007- Manager, Business Research and Corporate Planning,Hindustan Unilever Ltd, Mumbai (India)
Research Interests
  • Strategic Innovation using Human Centred Design
  • Customer segmentation and Hyper personalization using AI and ML
  • Storytelling with data for data driven decision making.
  • Customer experience management, customer journey design
Awards & Fellowships
  • 2007 – 2nd position at paper presentation on Marketing Innovation – Market Research Society of India (MRSI)
  • 2014- Annual best team performance award (Consumer and Market Insights)- Nielsen Malaysia
Memberships
No data available
Publications

No publications found.

Contact Details

aveek.m@srmap.edu.in

Scholars