Assistant Professor

Dr Mohan Venkatesh Palani

Department of Management

Interests
  • Customer Experience in Rural Settings
  • Design Thinking
Education
2011
BSc Computer Sciences
Andhra University
India
2015
MBA Tourism
Pondicherry Central University
India
2023
PhD
University of Hyderabad India
India
Experience
  • Feb - 2023 to May 2024 - Assistant Professor - K L Hyderabad Global Business School, Hyderabad
  • March 2024 to June 2024 - Visiting Professor - Mahindra University, Hyderabad
Research Interests
  • Customer Experience in Rural Settings: Investigating consumer behaviors in rural markets to identify unique preferences, challenges, and opportunities for businesses.
  • Application of Design Thinking in Management: Exploring how Design Thinking tools and methodologies can enhance problem-solving, innovation, and decision-making in management.
  • AI in Marketing Strategies: Examining how artificial intelligence can transform marketing by enabling personalized customer interactions, optimizing digital campaigns, and improving data-driven decision-making.
Awards & Fellowships
  • 2015 - Junior Research Fellow - University Grants Commission
Memberships
  • Member in Hyderabad Management Association
Publications

No publications found.

Contact Details

mohanvenkatesh.p@srmap.edu.in

Scholars