1994-1996: Senior Executive (Marketing), EID Parry India Limited
1996-1998: Lecturer, Loyola Institute of Business Administration, Chennai
2002-2004: Assistant Professor, Nanyang Business School, Nanyang Technological University, Singapore
2004-2009: Assistant Professor, IIT Madras
2009 till 2022: Professor, then Dr Bala V and Vasantha Balachandran Chair Professor of Marketing and Director (Research), Great Lakes Institute of Management, Chennai
Research Interests
Impulse Buying Behaviour
Marketing for the Public Good and Consumer Welfare
Variety Seeking Behaviour
Awards & Fellowships
1999: Dean’s Summer Research Fellowship Award, University of Maryland, College Park
2000: Dean’s Summer Research Fellowship Award, University of Maryland, College Park
