Rubus ellipticus Sm. is native to the northern hemisphere particularly in south east Asia. Several phytochemicals including gallic acid, beta-carotene, tormentic acid, histidine, leucine, quinic acid, sericic acid and ursolic acid have been extracted from various parts of the plant. The plant has also been shown to contain minerals such as calcium, sodium, phosphorous, potassium, magnesium, sodium, iron, zinc, copper, lead, manganese and chromium. Owing to the presence of such biologically active chemicals, the extract of the plant shows several pharmacological activities like antinflmatory, antidiabetic, antimicrobial, antiproliferative, antitumor and anticancer. Moreover, the plant is being traditionally used to treat hypothermia, colic pains, cure fever, cough, diarrhea, antifertility, stomach pain, constipation and mouth ulcers. In this study we are providing the updated information in progress of research related to his plant. The current study focuses on its morphology, nutritional value, photochemistry, ethnobotanical uses, economic significance and commercialistaion prospects. It acknowledges the fragmented nature of existing knowledge suggesting that consolidating available data could aid researchers in maximizing its potential benefits particularly in pharmaceutical and agricultural applications. © The Author(s) under exclusive licence to Society for Plant Research 2025.