Publications
Paari School of Business works in a variety of areas. The students and faculty do cutting-edge research in classic areas (like customer satisfaction and capital budgeting) and emerging ones (like gamification and fintech). The school collaborate not just internally amongst one another but also with faculty from leading schools in India, for example, IIM Trichy, IIM Lucknow, IIM Kozhikode and abroad (e.g. Curtin University, Australia; University of Puerto Rico, USA).
Developing a reflective- formative-formative scale for measuring University Entrepreneurial Ecosystem from students’ viewpoints. IEEE Transactions on Engineering Management
Abstract
University entrepreneurial ecosystem (UEE) provides students and academic staff with the resources and environment where they are supported to take up entrepreneurship. Studies have indicated that student and academic-staff-run entrepreneurship contributes to regional development through university spinoffs and knowledge spillover. However, the complete framework of developing UEE has not been discussed in the literature, and scholars have focused on examining the impact of certain aspects of UEE, such as entrepreneurial education and technology transfer. The measurement scale for the dimensions of UEE is scarce. In this article, we address this gap by conceptualizing the UEE as analogous to the ecology ecosystem and identifying the dimensions of UEE as entrepreneurial skill development, entrepreneurial resources, and entrepreneurial culture. Moreover, we strengthen the UEE framework by finding out the components and subcomponents. Finally, we develop measurement scales for UEE by following a rigorous four-step methodology followed by ensuring the nomological validity of the scale. The article not only contributes to the entrepreneurial ecosystem literature by conceptualizing UEE and developing a way to measure UEE but it also helps managers by suggesting a tool for comparison of performance of various UEEs.
Service before self: Exploring resilience and locus of control in the frontline service effort behaviour. Journal of service theory and practice (ABDC A and Scopus Q1) Dr Juman Iqbal, 2024
Abstract
Purpose
Drawing on the conservation of resource (COR) theory, this study examines the direct relationships between customer incivility and service effort behavior with psychological resilience mediating this association. Furthermore, the study also explores the moderated-mediation effect of internal locus of control.
Design/methodology/approach
Two studies were carried out, employing a time-lagged approach. In study 1, data were collected from 422 frontline service employees in the hospitality sector. This was followed by Study 2 in which data were collected from 530 frontline service employees in banking and retail industries. The data were analyzed using SPSS PROCESS macros and AMOS.
Findings
The results specified that customer incivility negatively influences service effort behavior among frontline service employees. Moreover, it was also found that psychological resilience mediated the negative association between customer incivility and service effort behavior. Finally, the results show that the moderated-mediation effect of internal locus of control was also supported.
Originality/value
The study is an attempt to broaden the frontier of customer incivility and highlight how it affects service effort behavior. The findings also highlight the mediating role of psychological resilience between customer incivility and service effort behavior. Moreover, this study makes an enriching contribution by exploring the moderating role of internal locus of control. To the best of our knowledge, such associations remain outside the purview of previous examinations
Does the conflict between work & family thriving? Role of depersonalization, and intrinsic motivation. International journal of conflict management (ABDC A and Scopus Q1) Dr Juman Iqbal, Alam, Mohamad Nurul, 2024
Abstract
We verify the effect of ESG disclosures on firm performance using NSE 500 index listed companies spanning from 2010 to 2020. The study employs a method-of-moments quantile regression approach to test whether ESG disclosures lead to superior firm performance. We find evidence that environmental, social, and governance disclosures positively influence firm performance. Higher quantiles of ESG disclosures are associated with better market performance (Tobin’s Q), and the same lead to lower profitability (ROA). The present study suggests that companies aspiring to improve their financial performance may pay more attention to ESG disclosure practices.
Empowering Frontline Employees: Examining the Link Between Psychological Empowerment, Prosocial Motivation, and Proactive Behavior Through the Lens of Horizontal Collectivism. Journal of service theory and practice(ABDC A and Scopus Q1) Dr. Juman Iqbal, 2024
Abstract
We verify the effect of ESG disclosures on firm performance using NSE 500 index listed companies spanning from 2010 to 2020. The study employs a method-of-moments quantile regression approach to test whether ESG disclosures lead to superior firm performance. We find evidence that environmental, social, and governance disclosures positively influence firm performance. Higher quantiles of ESG disclosures are associated with better market performance (Tobin’s Q), and the same lead to lower profitability (ROA). The present study suggests that companies aspiring to improve their financial performance may pay more attention to ESG disclosure practices.
The impact of healthcare 4.0 technologies on healthcare supply chain performance: Extending the organizational information processing theory. Technological Forecasting and Social Change (ABDC A and Scopus Q1) Impact Factor 12 Dr. Pradeep, Dr. Esha, 2024
Two studies were carried out, employing a time-lagged approach. In study 1, data were collected from 422 frontline service employees in the hospitality sector. This was followed by Study 2 in which data were collected from 530 frontline service employees in banking and retail industries. The data were analyzed using SPSS PROCESS macros and AMOS.
Public Service Announcements: A Literature Review and Way Forward. IJCS Journal (ABDC A and Scopus Q1) Bharadwaj Sivakumaran, Harindranath R.M
A smart inventory management system with medication demand dependencies in a hospital supply chain: A multi-agent reinforcement learning approach. Computers and Industrial Engineering (ABDC A and Scopus Q1). Esha Saha and Pradeep Rathore.
https://doi.org/10.1016/j.cie.2024.110165
https://doi.org/10.1016/j.cie.2024.110165
Abstract
We verify the effect of ESG disclosures on firm performance using NSE 500 index listed companies spanning from 2010 to 2020. The study employs a method-of-moments quantile regression approach to test whether ESG disclosures lead to superior firm performance. We find evidence that environmental, social, and governance disclosures positively influence firm performance. Higher quantiles of ESG disclosures are associated with better market performance (Tobin’s Q), and the same lead to lower profitability (ROA). The present study suggests that companies aspiring to improve their financial performance may pay more attention to ESG disclosure practices.
Airline Social Media Recovery Satisfaction: Has COVID Changed Everything? Journal of Travel Research (ABDC A star and Scopus Q1). Tripti Ghosh Sharma, Mahima Gupta, Vinu Cheruvil Thomas, Bharadhwaj Sivakumaran
https://doi.org/10.1177/00472875241228498
https://doi.org/10.1177/00472875241228498
Abstract
We verify the effect of ESG disclosures on firm performance using NSE 500 index listed companies spanning from 2010 to 2020. The study employs a method-of-moments quantile regression approach to test whether ESG disclosures lead to superior firm performance. We find evidence that environmental, social, and governance disclosures positively influence firm performance. Higher quantiles of ESG disclosures are associated with better market performance (Tobin’s Q), and the same lead to lower profitability (ROA). The present study suggests that companies aspiring to improve their financial performance may pay more attention to ESG disclosure practices.
Do ESG disclosures lead to superior firm performance? A method of moments panel quantile regression approach, Corporate Social Responsibility and Environmental Management (Scopus Q1), V. Veeravel, E. K. S. Sadharma, Bandi Kamaiah.
https://doi.org/10.1002/csr.2598
https://doi.org/10.1002/csr.2598
Abstract
We verify the effect of ESG disclosures on firm performance using NSE 500 index listed companies spanning from 2010 to 2020. The study employs a method-of-moments quantile regression approach to test whether ESG disclosures lead to superior firm performance. We find evidence that environmental, social, and governance disclosures positively influence firm performance. Higher quantiles of ESG disclosures are associated with better market performance (Tobin’s Q), and the same lead to lower profitability (ROA). The present study suggests that companies aspiring to improve their financial performance may pay more attention to ESG disclosure practices.
Unleashing the missing link between neuroticism and compliance behavior among quick service restaurant employees, International Journal of Hospitality Management (ABDC A* and Scopus Q1), Juman Iqbal, Shameem Shagirbasha, Kumar Madhan.
https://doi.org/10.1016/j.ijhm.2023.103570
https://doi.org/10.1016/j.ijhm.2023.103570
Abstract
We verify the effect of ESG disclosures on firm performance using NSE 500 index listed companies spanning from 2010 to 2020. The study employs a method-of-moments quantile regression approach to test whether ESG disclosures lead to superior firm performance. We find evidence that environmental, social, and governance disclosures positively influence firm performance. Higher quantiles of ESG disclosures are associated with better market performance (Tobin’s Q), and the same lead to lower profitability (ROA). The present study suggests that companies aspiring to improve their financial performance may pay more attention to ESG disclosure practices.
Human resource analytics revisited: a systematic literature review of its adoption, global acceptance and implementation, Benchmarking: An International Journal (Scopus Q1), Rukma Ramachandran, Vimal Babu, Vijaya Prabhagar Murugesan, 2023.
https://doi.org/10.1108/BIJ-04-2022-0272
https://doi.org/10.1108/BIJ-04-2022-0272
Abstract
Purpose
This systematic literature review aims to explore the adoption, global acceptance and implementation of human resources (HR) analytics (HRA) by reviewing literature on the subject. HRA adoption can assist HR professionals in managing complex procedures and making strategic human resource management (SHRM) decisions more effectively. The study also aims to identify the applications of analytics in various disciplines of management.
Design/methodology/approach
The review is conducted using a domain-based structured literature review (SLR), emphasizing the diffusion of innovative thinking and the adoption process of HRA among early adopters. The philosophical stances are analyzed with the combination of research onion model and PRISMA protocol. Secondary data are gathered from published journals, books, case studies, conference proceedings, web pages and media stories as the primary source of information.
Findings
The study finds that skilled professionals and management assistance can significantly impact adoption intentions, enabling professionals to deal with analytics. The examples and analytical models provided by early adopters allow managers to manage complex processes and make SHRM decisions.
Research limitations/implications
The study suggests that the lack of use of quantitative techniques is a key limitation and should be considered in future studies. Despite the rise in the number of research papers on HRA, its application in the workplace remains limited.
Practical implications
This research can assist managers in implementing HRA and help resolve complex and inefficient processes, making SHRM decisions.
Originality/value
This study adds to the existing body of knowledge on how HRA can aid a company’s efficacy and performance and can be considered one of the first to link adoption and HRA.
Corporate social responsibility and financial performance nexus: Empirical evidence from Ghana. Corporate Social Responsibility and Environmental Management. (Scopus Q1) Mohammed Musah Saeed, Mahalakshmi Mudliar, Manisha Kumari, (2023).
https://doi.org/10.1002/csr.2516
https://doi.org/10.1002/csr.2516
Working capital and firm performance: role of COVID-19 disruption, International Journal of Productivity and Performance Management (Scopus Q1), Pushpesh Pant, Pradeep Rathore, Krishna kumar Dadsena, Bhaskar Shandilya, 2023.
https://doi.org/10.1108/IJPPM-07-2022-0328
https://doi.org/10.1108/IJPPM-07-2022-0328
Mind the game you set for better website patronage. European Journal of Marketing (ABDC A star). Kriti Krishna, Bharadhwaj Sivakumaran, Satish Maheswarappa and Ankur Jha (2023; forthcoming.).
https://doi.org/10.1108/EJM-04-2021-0247
https://doi.org/10.1108/EJM-04-2021-0247
Food-leftover sharing intentions of consumers: An extension of the theory of planned behavior, Journal of Retailing and Consumer Services (ABDC A and Scopus Q1), Mohd Danish Kirmani, S.M. Fatah Uddin, Muhammad Ahsan Sadiq, Asad Ahmad, Md. Asadul Haque, 2023.
https://doi.org/10.1016/j.jretconser.2023.103328
https://doi.org/10.1016/j.jretconser.2023.103328
The role of blockchain technology in the process of decision-making in human resource management: a review and future research agenda, Business Process Management Journal (Scopus Q1), Rukma Ramachandran, Vimal Babu, and Vijaya Prabhagar Murugesan, 2022.
https://doi.org/10.1108/BPMJ-07-2022-0351
https://doi.org/10.1108/BPMJ-07-2022-0351
Abstract
Purpose
The purpose of this paper is to analyze the extensive literature on blockchain technology (BT) and human resource management (HRM) in enterprises and set the future scope of research in the adoption of BT in HRM.
Design/methodology/approach
A framework-based review of the literature (Callahan, 2014; Paul and Criado, 2020) is adopted for the present study. The 6 W-Framework developed by Callahan (2014) is used for the development of a conceptual framework on BT and HRM and could address HRM issues through the applications of BT.
Findings
This study focused on the major HR issues, i.e., regulation, staffing and development, and change management. These issues were categorized into sub-categories. The major implementation of BT in HRM is highlighted. The study developed a framework to aid HR professionals in implementing blockchain in the decision-making process of HRM.
Research limitations/implications
The current study is limited to the bias on the part of employers in providing feedback and data feeding. Blockchain being at its infancy stage did not allow much of pieces of literary works to be introduced.
Practical implications
Implementation of ledger technology in managerial functions will reduce the time, money and effort required by potential recruiters and HR professionals. Using this technology, the time and cost required to verify and sort the right potential can be reduced.
Originality/value
The present work offers benefits to HR professionals and practitioners by expediting the process of effective decision-making of HRM employing BT.
Case mix-based resource allocation under uncertainty in hospitals: Physicians being the scarce resource, Computers & Industrial Engineering (ABDC A and Scopus Q1), Esha Saha and Pradeep Rathore. 2022.
https://doi.org/10.1016/j.cie.2022.108767
https://doi.org/10.1016/j.cie.2022.108767
Abstract
Hospitals are struggling to maintain a balance between demand and the capacity of resources. It is difficult because demand is highly uncertain and resource capacity is limited. Among hospital resources, physicians are one of the most vital and scarce resources without whom hospitals cannot function. Along with ensuring the availability of physicians, planning on their allocation as per the hospital case mix is expected for quality care. This has motivated us to conduct a study on case-mix-based physician allocation in hospitals. Henceforth, to help hospitals in such challenging decision-making, we propose a two-stage stochastic programming approach in which decisions on regular physician allocation and their capacity adjustments (by overtime, outsourcing, and hiring) in each hospital department are a trade-off between expected cost and patient demand fulfillment. We test the allocations and adjustments with the data of a multispecialty hospital in India, finding solutions to expect a 27.44% cost reduction with patient demand fulfillment when compared with the current allocation of the case study hospital. Results from sensitivity analysis inferred that our proposed model performs well in all sets of variations prevailing in any hospital like patient demand, treatment times, and physician allocation cost parameters. To our best knowledge, this is the first paper that focuses on optimal physician allocation decisions in all the departments of a multispecialty department under uncertain demand and treatment times and the results have also indicated that our proposed model performs well compared to the current allocation model of the hospital. Hence, it is a remarkable contribution towards healthcare service delivery and hospital cost reduction.
Organic Food Preferences: A Comparison of American and Indian Consumers, Food Quality and Preference (ABDC A and Scopus Q1), Kirubaharan Boobalan, Bharadhwaj, Sivakumaran and Margaret Susairaj. 2022.
https://doi.org/10.1016/j.foodqual.2022.104627
https://doi.org/10.1016/j.foodqual.2022.104627
Abstract
This research tests a nomological model predicting organic food attitudes and purchase intentions in USA and India. Data were collected from India (n = 687) and USA (n = 632) using Amazon M Turk and were analyzed using structural equation modelling and multi-group moderation technique. Results revealed that over and above attitude, subjective norm and perceived behavioral control, response efficacy and self-expressive benefits significantly affect consumers’ attitudes and purchase intentions of organic food among American and Indian consumers. Findings reveal that response efficacy and attitude matter more in the USA while subjective norms and self-expressive benefits exert a greater influence in India. Therefore, marketers may reinforce belief related elements while selling organic food products in the USA and societal related elements while selling in India. Theoretically, this work adds to the Theory of Planned Behavior by adding self-expressive benefits and develops a common model on organic food across samples in USA and India.
Promotional Inputs and Selling: Evidence from India, Journal of Business and Industrial Marketing (ABDC A and Scopus Q1), Harindranath R.M. and Bharadhwaj, Sivakumaran. 2022.
https://doi.org/10.1108/JBIM-01-2021-0040
https://doi.org/10.1108/JBIM-01-2021-0040
Abstract
Purpose
The main purpose of this research is to investigate the influence of promotional inputs presented to salespeople, such as continuing medical education (CME) sponsorship and drug samples, on adaptive selling and sales performance.
Design/methodology/approach
This study used a mixed-methods approach. First, depth interviews were done and this was followed by a survey on 247 pharmaceutical executives in India. Data analysis was done using AMOS, Process Macro and floodlight analysis.
Findings
Results showed that CME sponsorship and drug samples drove adaptive selling and sales performance positively. Additionally, results reveal that CME program sponsorship negatively moderated the adaptive selling–sales performance relationship; free drug samples too negatively moderated this relationship.
Practical implications
Firms may hire salespersons with high customer orientation and adaptive selling and train them hone these further. The present research also crucially suggests that pharma firms may allocate CME sponsorship and drug samples to salespeople low on adaptive selling.
Originality/value
This could be the first study, to the best of the authors’ knowledge, that uses promotional inputs (such as CME sponsorship and drug samples) as an antecedent to adaptive selling and sales performance. Moreover, this is the only research that has tested CME sponsorships and drug samples as moderators to customer orientation–adaptive selling and adaptive selling–sales performance.
Nostalgia: A Review, Propositions, and Future Research Agenda, Journal of Advertising (ABDC A and Scopus Q1), Ekta Srivastava, Bharadhwaj Sivakumaran,Satish S. Maheswarappa and Justin Paul. 2022.
https://doi.org/10.1080/00913367.2022.2101036
https://doi.org/10.1080/00913367.2022.2101036
Abstract
This article presents a systematic review of the nostalgia literature (205 articles) using PRISMA protocols. It dwells on three questions: What do we know about nostalgia? What do we need to know about nostalgia? and Where should we be heading? The article examines the evolution of nostalgia, analyzes the definitions of nostalgia (past–memory–yearning–ambivalent emotion), and extends the nostalgia typology of Havlena and Holak (1996). The article also delineates the nostalgic advertising literature; identifies antecedents, moderators, and consequences of nostalgic advertising; and highlights research gaps. Finally, this work offers propositions on nostalgic ad appeals (those that emphasize the attractiveness of and yearning for the past in a bittersweet way) based on four themes: self-restoration, continuity, social relationships, and culture. Specifically, the propositions offer new moderators, such as ads’ emotional flow, gender identity, purchase and consumption situation, perceived interactivity, and culture type, that could make some types of nostalgic appeals more effective than others. Our work contributes by being more comprehensive and broad based, extending the typology framework and delineating propositions that lay out a research roadmap for nostalgic advertising.
Does gender moderate the purchase intention of organic foods? Theory of reasoned action, Heliyon (Scopus Q1), Raghava R.Gundalaa; Nishad Nawaz; Harindranath R M; Kirubaharan Boobalan; and Vijaya Kumar Gajenderan. 2022.
https://www.sciencedirect.com/science/article/pii/S2405844022017662
https://www.sciencedirect.com/science/article/pii/S2405844022017662
Abstract
Purpose
This study examines the role of gender as a moderator on the relationships between subjective norm on attitude and purchase intention and attitude on purchase intention by using the Theory of Reasoned Action (TRA) among organic food consumers.
Methodology
Data is collected using a crowdsourcing platform called Amazon’s Mechanical Turk (MTurk). The respondents are organic food consumers (N = 633) from the US. The proposed model is tested using AMOS by covariance-based structural equation modelling and tested for multi-group moderation.
Findings
The model is fit. The results of multi-group moderation show that gender moderates the two relationships: subjective norm on attitude and attitude on purchase intention, but not the third one, i.e., subjective norm and attitude. All the direct hypotheses are supported. This research found that males and females differ in purchasing intention toward organic food.
Originality
This is the first study in the organic food context that tested subjective norm – attitude, attitude – purchase intention, and subjective norm—attitude using the theory of reasoned action.
How e-WOM influences consumers' purchase intention towards private label brands on e-commerce platforms: Investigation through IAM (Information Adoption Model) and ELM (Elaboration Likelihood Model) Models, Technological Forecasting and Social Change, (ABDC A and Scopus Q1) Sumit Kumar, Gyan Prakash, Bhumika Gupta, and Giuseppe Cappiello, 2022.
https://doi.org/10.1016/j.techfore.2022.122199
https://doi.org/10.1016/j.techfore.2022.122199
Abstract
The rapid growth of technology has given rise to a form of communication unknown to the business world i.e. “electronic word of mouth” (e-WOM), which is considered to be an ideal and the most effective way of communicating. However, as e-WOM progresses online, the factors contributing may differ from those of traditional WOM. The current study attempts to analyze the effect of e-WOM on consumer’s purchase intention towards private label brands (PLB) offered by the e-tailers in India. A self-executed questionnaire was the tool to survey and extract data from 437 respondents on platforms of social media. The study brings forth a new framework integrating the models- ELM (Elaborative Likelihood Model) and IAM (Information Adoption Model) along with store image to assess the consumer’s PLB purchase intention. The data was analyzed with the help of Structural Equation modeling (SEM). The outcome of the research will help the managers, marketers, e-tailers on the significance of e-WOM in making appropriate strategies to attract more and more e-shoppers. Theoretical and practical implications as well as the limitations of the study are further discussed.
